The challenge
Following a year focused on rapid user growth, Qasa was in need of a redesign that could be integrated with Blocket Bostads home listings in Sweden and subsequently their sister sites in Norway and Finland.
Each UI component should be able to be used by the greater design system and should contribute positively to the system at scale. There should be no isolated features or outliers.
User testing at Bambuser Stockholm office.
Schibstedt's market places exists in 24 countries around the globe where every country has developed a unique brand and design language. From the start I wanted to be sure to create a design and compnents that could be used and be built upon by several different platforms, while at the same time serving millions of daily users all over the world.
User testing at Bambuser Stockholm office.
A big challenge was to make the new UI almost brand agnostic with minimal use of icons and other specific brand markers. We ended up using one main color that had to be interchangeable to fit the different brands.
A common pattern was new sign-ups that never completed their rental profile and therefore didn't get much proposals from guests. I created big, splashy CTA's at the top of the screen to nudge users to make more attractive listings.